Best Paddle Alternative for SaaS Founders

Why Founders Start Looking for a Paddle Alternative

Paddle is genuinely useful when you're starting out. It acts as the Merchant of Record, meaning it handles global VAT, GST, sales tax, chargebacks, and compliance so you don't have to register in every country your customers live in. For a solo founder or small team selling internationally, that's a real unlock.

But after running multiple SaaS products and five exits, I've seen where Paddle starts creating friction. The fee structure - 5% + $0.50 per transaction - adds up fast at scale. On a $100 transaction you're handing over $5.50. That's before you account for currency conversion or any overages. Some founders also run into approval friction, limited checkout customization, or the inability to use their existing Stripe volume contract. And in certain niches, Paddle's approval process is notoriously opaque - you get rejected with no clear reason given.

When any of those things happen, it's time to look at alternatives. But most "alternatives" lists are written for indie hackers selling $7 ebooks - not founders running real subscription businesses with existing customer bases. This guide breaks down the real options, with honest trade-offs, for founders who have actual revenue at stake.

First: Understand What Paddle Actually Is

Before you switch, know what you're replacing. Paddle is a Merchant of Record (MoR). That means Paddle is the legal seller of your product, not you. They collect payment, handle tax registrations globally, file returns, remit taxes to authorities, and process chargebacks. You get a net payout with none of the tax paperwork.

Stripe, by contrast, is a payment processor. When you use Stripe, you remain the merchant of record. Stripe moves money, but all the tax compliance, VAT registration, and legal seller obligations stay with you unless you add additional layers on top.

This distinction matters because it changes which alternatives are actually comparable. An apples-to-apples Paddle alternative is another MoR platform. Switching to Stripe is a fundamentally different architectural decision - more control, more responsibility.

Here's why the legal structure matters beyond just taxes: merchant of record is a legal designation, not a feature. It determines who owes sales tax, VAT, and GST across 40+ countries. Getting this wrong doesn't just cost money - it creates audit liability. Tax authorities in the EU, Australia, and US states are increasingly enforcing compliance on software sellers. If you're on Stripe without a tax layer and selling globally, you may already be exposed without knowing it.

The MoR Landscape Has Gotten More Competitive

A few years ago, your Paddle alternatives were basically FastSpring and not much else. That's changed. There are now half a dozen credible MoR platforms actively courting SaaS founders. That's good news for buyers - it means more negotiating leverage, more feature competition, and more options at different price points.

Here's the current roster worth evaluating, roughly in order of maturity and market fit:

• Lemon Squeezy - best for indie founders and small SaaS
• FastSpring - best for enterprise B2B
• Dodo Payments - best for emerging market founders and AI SaaS
• Polar.sh - best for developer-first products
• PayPro Global - best for mature software licensing
• Stripe (with tax layer) - best for funded teams who want full control
• Chargebee - best for complex subscription billing (not an MoR)
• 2Checkout / Verifone - legacy enterprise MoR

I'll cover each in detail below, including the honest trade-offs that the vendor comparison pages don't tell you.

The Best Paddle Alternatives, Ranked by Use Case

1. Lemon Squeezy - Best for Indie Founders and Small SaaS Teams

Lemon Squeezy is the most common name that comes up when people are looking for something simpler than Paddle. It's also a Merchant of Record, so you get the same tax-compliance benefits. Setup is fast - you can go from zero to accepting payments in under fifteen minutes, which matters when you're shipping fast.

Pricing matches Paddle at 5% + $0.50 per transaction, so you're not saving on fees. Where Lemon Squeezy wins is ease of use, a cleaner dashboard, built-in license key management, and a lower learning curve. It also has a built-in affiliate system, which is genuinely useful for driving early SaaS growth without building your own referral infrastructure. That affiliate portal is one of the most underrated features in the indie SaaS space - you can spin up a partner program without any third-party tools.

Worth knowing: Stripe acquired Lemon Squeezy, and since that acquisition, product velocity has slowed noticeably. If long-term platform stability matters to you, factor that in. The API isn't as deep as Paddle's for complex B2B billing logic either. And there's an additional 1.5% surcharge for international payments, which matters if your customer base is global. That can push your effective rate meaningfully above the 5% + $0.50 headline.

Community sentiment on this is mixed. On Reddit's r/SaaS, you'll find plenty of founders who still love Lemon Squeezy for simple use cases, but more skepticism about its long-term trajectory post-acquisition. For a new product launching this week, it's still a legitimate choice. For a business doing serious revenue with complex billing requirements, I'd look harder at alternatives.

Best fit: Solo founders, indie developers, small digital product businesses who want MoR simplicity without a steep setup curve.

2. FastSpring - Best for Enterprise B2B and Complex Regional Needs

FastSpring is the enterprise-oriented option on this list. It's an independent MoR - not owned by a card-processing parent company - and it goes deeper than Paddle on B2B-specific features: purchase order support, reseller channel management, enterprise invoicing, and mature handling of complex regional tax requirements.

If you're selling to large companies that need PO-based procurement, or you have significant revenue in markets with tricky compliance requirements, FastSpring is worth a serious look. The trade-off is that pricing is quote-based, which slows down early cost modeling. It's also overkill if you're pre-Series A or selling primarily to SMBs on a self-serve basis.

One thing FastSpring does well that most of the newer MoRs can't match: it has over two decades of proven infrastructure behind it. For enterprise buyers who scrutinize vendors, that track record matters. A procurement team at a Fortune 500 company is more likely to approve FastSpring as a vendor than Dodo Payments, which launched a couple of years ago.

Best fit: Software companies with B2B enterprise deals, reseller channels, or high international complexity.

3. Dodo Payments - Best for Emerging Market Founders and AI SaaS

Dodo Payments is the newest entrant on this list that's worth taking seriously. It's a Merchant of Record platform purpose-built for SaaS, AI products, and digital businesses that need global selling capability, and it covers 220+ countries and regions. The headline rate is 4% + $0.40 per transaction, which sounds better than Paddle - but read the fine print before you get excited.

The surcharges are where the real cost lives: international cards add 1.5%, subscriptions add 0.5%, and each dispute costs $30. For a typical cross-border SaaS subscription, the effective rate often lands closer to 6-7%, which actually makes it more expensive than Paddle in practice, not cheaper. Run your own numbers against your actual revenue mix before switching for pricing reasons alone.

Where Dodo genuinely wins is geography and accessibility. If you're an Indian SaaS founder, or based in an emerging market where Stripe is difficult to access, Dodo is specifically designed to solve that problem. They act as the foreign seller and remit settlement to your business as an export service payment, which handles a compliance layer that trips up many international founders trying to sell globally.

The risk to flag is platform maturity. Dodo launched in 2023-2024. It's moving fast, the API is developer-friendly, and the team is clearly capable. But for a business with significant ARR, routing all your revenue through a two-year-old platform carries real counterparty risk. I'd feel differently about this if you're launching something new versus migrating an existing subscriber base.

Best fit: Founders in emerging markets, AI SaaS products, early-stage teams who need global MoR coverage and find Paddle's approval process a blocker.

4. Polar.sh - Best for Developer-First Products

Polar.sh is an open-source Merchant of Record platform built specifically for developers. It started as a GitHub sponsorship tool and has grown into a full-featured billing infrastructure that handles subscriptions, one-time sales, usage-based pricing, and global tax compliance in 60+ countries. The codebase is fully open-source on GitHub, which is either a feature or irrelevant depending on how much you care about transparency.

On fees: Polar recently restructured its pricing. The free Starter plan now costs 5% + $0.50 per transaction - matching Paddle and Lemon Squeezy exactly. To get a lower rate, you need a paid plan. International card surcharges still add 1.5%, and chargebacks cost $15 each. So at the Starter level, Polar is no longer a price leader - it's fee-equivalent to Paddle with a more developer-friendly interface.

Where Polar genuinely differentiates is developer experience. The SDK is TypeScript-first, framework adapters exist for Next.js and modern stacks, and the platform is increasingly positioned around AI SaaS and usage-based billing. If you're building a developer tool and your customers are developers, Polar's positioning will resonate more naturally than Paddle's.

Best fit: Developer tool companies, open-source SaaS products, founders who value transparency and want a TypeScript-native SDK.

5. PayPro Global - Best for Mature Software Licensing

PayPro Global has been in the MoR business for over two decades. It focuses on software licensing and B2B sales, with strong compliance coverage and support for complex pricing models. It accepts 70+ payment methods and 140+ currencies, which is hard to match among the newer entrants.

The trade-off: it's not a great fit for consumer SaaS or indie products. The onboarding is more involved than newer platforms, the pricing is quote-based (similar to FastSpring), and the UI reflects its age. But if you're selling enterprise software licenses with complex pricing models and need a vendor that can pass procurement scrutiny, PayPro Global belongs in your evaluation.

Best fit: Established software companies with B2B licensing, complex pricing models, and enterprise procurement requirements.

6. Stripe (with Stripe Tax or Third-Party Tax Layer) - Best for Developer Control

Stripe isn't a Paddle alternative in a strict sense because it's not an MoR by default. But it's the most common destination for founders who outgrow Paddle and want to own their own payment stack. Stripe's API is the gold standard for developer experience, documentation covers every edge case, and the ecosystem of integrations is unmatched.

The catch: when you move to Stripe, you own tax compliance. You'll need Stripe Tax (adds 0.5% per transaction), possibly a service like Avalara or TaxJar, and depending on your revenue and markets, you may need to register for VAT in the EU, GST in Australia, and sales tax in US states. For founders with a strong finance or ops function, that's manageable. For lean teams, it's a real workload.

Stripe's base rate of 2.9% + $0.30 is lower than Paddle's 5% + $0.50. But once you stack in tax services, the gap narrows - especially if you're selling globally at meaningful volume. Run the actual numbers for your revenue mix before assuming Stripe is cheaper. At $10k MRR, Paddle's fee structure costs roughly $500/month more than Stripe's base rate alone - but add a tax compliance layer and dedicated ops time, and that gap can close quickly depending on your geography and transaction mix.

The biggest argument for Stripe isn't cost - it's control. On Stripe, you own the customer relationship. You have direct access to every API endpoint, you can build any checkout flow you want, and you're not constrained by an MoR platform's feature roadmap. For a funded team with engineering bandwidth, that control compounds in value over time.

Best fit: Funded teams with engineering resources, teams that already have volume discounts with Stripe, or products with complex checkout flows that need full API control.

7. Chargebee - Best for Complex Subscription Billing (Not an MoR)

Chargebee is a subscription management platform, not a Merchant of Record. It layers on top of your existing payment processor - usually Stripe - and adds sophisticated recurring billing capabilities: usage-based pricing, dunning automation, revenue recognition, and billing workflow automation.

If Paddle's billing flexibility is the bottleneck (not the tax compliance piece), Chargebee is worth evaluating. Pricing starts in the $249-$599/month range plus payment processing fees, so it's not for early-stage teams. But at scale, the billing automation and revenue ops tooling can justify the cost. The integration library covers 60+ apps including CRMs, ERPs, and reporting tools - which matters when you're running a real revenue operations function.

Important nuance: many Chargebee architectures still require separate payment processing and tax/compliance tooling. That can be a strength for enterprise control, but adds complexity for lean teams. Make sure you understand the full stack you're committing to before signing up.

Best fit: Growth-stage SaaS with complex billing models - usage-based, tiered, or enterprise contracts - that want to stay on Stripe but need more billing infrastructure on top.

8. 2Checkout (Verifone) - Best for Mid-Market SaaS with Global Reach

2Checkout has multiple product tiers. The most Paddle-comparable one is 2Monetize, which offers MoR services, global tax handling, and subscription billing. It's been around longer than most alternatives on this list, which means mature infrastructure and broad currency support.

The UX is dated compared to Paddle or Lemon Squeezy, and it's not a tool you'd recommend to someone shipping their first product this week. But if you need a proven MoR with a track record and you're doing significant international volume, it's a legitimate option to put in your evaluation alongside FastSpring and PayPro Global.

Best fit: Mid-market software companies wanting a battle-tested MoR with broad global coverage.

Head-to-Head Fee Comparison

Here's what the fee math actually looks like across the main options. These are headline rates - always verify current pricing on each platform's pricing page, as rates change.

The Stripe comparison is the one most people get wrong. When you see Stripe at 2.9% vs Paddle at 5%, you're comparing apples to oranges. Paddle's rate includes MoR services - tax collection, remittance, compliance, chargeback handling. Stripe's base rate is just payment processing. Once you factor in the cost of a tax compliance tool, accountant time, and multi-country registrations, Paddle often works out comparable or cheaper for a globally-selling SaaS - especially at lower revenue where time cost per transaction matters most.

That dynamic shifts as you scale. At millions in ARR with a dedicated finance function, the math tips in Stripe's favor because you can negotiate volume rates and absorb the compliance work. Before that point, the all-in cost of a true MoR is usually worth it.

The Decision Framework: Which Paddle Alternative Should You Pick?

Stop overthinking this. Here's how I'd think about it:

• You want the same MoR simplicity with a lighter setup: Go with Lemon Squeezy. Same tax handling, faster to implement, good enough for most small and mid-size SaaS. Just model the international surcharge if you have a global customer base.
• You have B2B enterprise requirements: FastSpring or PayPro Global. The depth of B2B features - PO support, reseller management, enterprise invoicing - isn't matched by the other options.
• You're based outside the US/UK/EU and Stripe is inaccessible: Dodo Payments. They specifically address the emerging market founder problem and offer MoR coverage across 220+ countries.
• You're building a developer tool and care about open-source transparency: Polar.sh. The TypeScript-first SDK and GitHub-native positioning makes sense for developer-tool products.
• You want full control and have the engineering capacity to own compliance: Stripe with a tax layer. Build the stack you want, own the relationship with your customers, negotiate your own rates at volume.
• Your issue is billing complexity, not tax: Chargebee on top of Stripe. Don't switch your MoR setup when what you actually need is better subscription management.

Common Reasons Founders Leave Paddle (And What Actually Fixes Them)

Not all Paddle problems are solved by switching platforms. Before you spend a month on a migration, diagnose the actual issue.

Problem: Fees are compressing margin

If the 5% + $0.50 is genuinely hurting, the fix depends on your revenue profile. At under $100k ARR, the operational simplicity of Paddle (or Lemon Squeezy at the same rate) is almost certainly worth the fee premium over Stripe. Above $500k ARR with a global customer base, it's worth modeling the Stripe-plus-tax-layer scenario seriously. Above $1M ARR, go talk to both Paddle and FastSpring about custom rates before migrating anywhere.

Problem: Getting rejected during Paddle approval

This is the most frustrating one because Paddle's rejection reasons are often generic. If your product is in a gray-area category (crypto-adjacent, certain SAAS-for-gambling-related markets, adult content, certain financial tools), Paddle is genuinely not going to work for you and you need to find a platform with more flexible underwriting. Dodo Payments and FastSpring both have more flexible category coverage, though FastSpring has its own restrictions. Go through each platform's acceptable use policy before investing time in an application.

Problem: Checkout customization is too limited

Paddle's hosted checkout works, but it's not highly customizable. If your conversion rate is suffering because you can't get the checkout to match your brand or flow, this is a real problem. Lemon Squeezy's checkout is also fairly standardized. Stripe gives you the most control here - you can build any checkout experience you want. Polar.sh also gives you more developer control than Paddle's hosted options. If checkout conversion is the issue, consider whether Stripe Elements or Stripe Payment Links solves it before committing to a full platform migration.

Problem: Subscription billing isn't flexible enough

If you're running usage-based billing, hybrid pricing (seat-based plus usage), or complex enterprise contracts with mid-cycle modifications, Paddle's billing engine may genuinely be too rigid. This is where Chargebee on top of Stripe earns its cost, or where Dodo's purpose-built SaaS monetization stack (which supports recurring, usage-based, hybrid, and license-driven flows) becomes relevant. Polar is also increasingly targeting this use case for AI SaaS with variable usage billing.

Problem: Poor payout timing or currency flexibility

If you're outside North America or Western Europe and experiencing slow or unreliable payouts, this is a platform match problem more than a Paddle problem. Look at Dodo Payments specifically if you're in a market they've optimized for, or consider whether a platform with local banking relationships in your region makes more sense.

How to Actually Migrate Away from Paddle Without Breaking Things

This is the section most comparison articles skip, and it's the most operationally important part of the decision. Migrating payment platforms is not like switching email tools. You have real customers with active subscriptions, stored payment methods, and billing cycles that can't be interrupted.

What Migrates vs. What Doesn't

Here's the honest breakdown:

• What typically migrates: Product catalog (plans, pricing tiers), subscription records, customer metadata, billing schedules.
• What's complicated: Stored payment method details (credit card vaults). These require a PCI-compliant vault-to-vault transfer between providers, which takes time and requires both platforms to cooperate.
• What usually doesn't migrate silently: Payment tokens/card vaults. Most migrations require customers to re-enter payment details on their next billing cycle unless a formal vault transfer is arranged in advance.

Paddle has a documented migration process - they will notify your new provider to initiate a secure vault transfer of payment method data, and they explicitly state they won't hold your data hostage if you decide to leave. That's worth knowing: Paddle's data portability is legitimate. The migration involves requesting the vault transfer, having your new platform receive the data into their PCI-compliant vault, then importing subscription records with matched payment methods.

Lemon Squeezy runs a two-phase migration: first, they request secure payment data from Paddle; second, they recreate your subscriptions in their system and agree on an import date with you. The process requires your Paddle vendor ID and an auth code to initiate.

Budget 4-8 weeks for a full migration with a parallel operation period. You want new customers going through your new platform checkout while existing subscribers continue renewing on Paddle until the vault transfer is complete. Don't try to flip the switch overnight - you'll break renewals.

Migration Checklist Before You Switch

1. Map your current product catalog - every plan, price point, currency, and billing interval needs to exist in the new platform before you import subscribers.
2. Test your new checkout end-to-end in sandbox mode. Run through upgrade, downgrade, cancellation, and failed payment flows before going live.
3. Set up your webhook handlers for the new platform. Subscription events (created, updated, cancelled, payment failed) all need to fire to the right endpoints.
4. Coordinate the vault transfer with both platforms before announcing the switch. This is the long-lead item.
5. Pick an import date and stick to it. Communicate it to both teams well in advance.
6. After migration, verify each subscriber record manually for a sample set. Don't assume the import was clean without checking.
7. Keep Paddle access open for at least 30 days post-migration for historical reporting and any disputes that land from pre-migration transactions.

What the Fee Math Actually Looks Like in Practice

Everyone compares Paddle's 5% + $0.50 to Stripe's 2.9% + $0.30 and calls Paddle expensive. That comparison is misleading. Stripe's 2.9% covers payment processing only. Add Stripe Tax at 0.5%, a subscription management layer, and the time or cost to manage tax registrations across markets, and the true cost of Stripe for a globally-selling SaaS founder is often comparable to - or higher than - Paddle's all-in rate.

Here's how it actually pencils out at a few revenue levels:

At $10k MRR with 80% US customers, average transaction $99:
Paddle: ~$550/month in fees
Stripe + Stripe Tax: ~$390/month in processing + roughly 2-4 hours/month managing compliance
Lemon Squeezy: ~$550/month (same headline rate as Paddle, but watch international surcharge)

At $50k MRR with 50% international, average transaction $79:
Paddle: ~$2,750/month in fees
Stripe + Stripe Tax + TaxJar: ~$1,900/month in processing/tools + meaningful compliance overhead or a part-time bookkeeper
FastSpring: Quote-based, but typically negotiated for this revenue level

The math shifts meaningfully at scale, but the operational burden shifts too. That said, at high transaction volumes, even half a percentage point difference compounds significantly. At that stage, negotiating custom rates with Paddle or moving to Stripe with a dedicated tax function makes financial sense.

The right call is to model your actual numbers - not a hypothetical $100 transaction - across your real revenue volume, average transaction size, and geographic mix.

Newer Entrants Worth Watching (But Not Betting the Business On Yet)

The MoR space is moving fast and a few more platforms are gaining traction that didn't exist a couple of years ago:

Creem: Positioned as a design-forward MoR with competitive base rates. If fee minimization is your priority and you're primarily serving markets where Creem has coverage, it's worth looking at. Rates are reportedly among the lower end of the MoR space, but coverage is more limited than Paddle or Dodo.

Fungies.io: Flat-rate MoR pricing with no stacking for international or subscription surcharges, plus a built-in affiliate program and no refund fees. Smaller and less established than the main players, but the pricing structure is genuinely cleaner than most alternatives if their coverage matches your markets.

My general rule: for a new product, experimenting with newer platforms is fine - the migration cost is low when you have zero subscribers. For a business with significant ARR and an existing subscriber base, I'd stick with platforms that have a meaningful track record unless you have a specific compelling reason (geography, niche, feature requirement) to take the platform risk.

Choosing Based on Where You Actually Are

Here's the honest version of the decision tree:

Zero to $10k MRR: Pick Lemon Squeezy or Dodo Payments and don't overthink it. The fee difference between platforms is noise compared to the cost of spending a month on payment infrastructure instead of building and selling. Get something live, get subscribers, then revisit when fees are actually meaningful.

$10k to $100k MRR: Paddle or Lemon Squeezy if you're happy with MoR simplicity. Stripe if your team has the engineering bandwidth to own compliance. FastSpring if you're doing B2B enterprise deals that require PO support or reseller channels. Start modeling the real cost of each option - at this revenue level, the difference starts to matter.

$100k+ MRR: You should absolutely be having custom rate conversations with any MoR you're evaluating. Both Paddle and FastSpring negotiate. The decision at this level is less about headline rates and more about feature depth, billing flexibility, and the quality of the support you'll get when things go wrong. Things will go wrong.

Pre-revenue with a Paddle rejection: Don't burn time trying to get re-approved if Paddle has declined you twice. Move to Dodo Payments or FastSpring, both of which have different underwriting criteria. Document your product clearly and be specific about use cases in your application.

Your Sales Stack Matters Too

Your payment processor decision doesn't happen in isolation. The rest of your outbound and sales infrastructure has to work alongside it. Before any of these subscription tools matter, you need customers - and getting those customers requires clean prospect data and a repeatable outreach system.

If you're generating B2B leads and running cold outreach to fill a pipeline, the quality of your contact data is the ceiling on your results. I use this B2B lead database to build targeted prospect lists filtered by title, industry, company size, and location - because generic lists produce generic results. I keep a full breakdown of what else belongs in the stack on my Cold Email Tech Stack page.

For finding specific decision-makers at target accounts once you've identified the companies, an email finding tool saves hours of manual research. And if you're running outbound that includes calls alongside email, you need direct dials - not switchboard numbers. ScraperCity's Mobile Finder handles that specifically, pulling direct phone numbers so your reps aren't bouncing off gatekeepers.

For the outreach sequencing side, Smartlead and Instantly handle the sending once you have a list. If you want a full picture of the toolkit I actually use and recommend, the Tools & Resources page has it in one place.

Questions to Ask Any MoR Platform Before You Sign Up

Most founders evaluate platforms based on fee rates and dashboard screenshots. The questions that actually matter are the ones nobody's marketing page answers clearly. Here's what to ask before you commit:

1. What is your actual approval rate for products in my category? Some platforms are stricter than others about SaaS subcategories. Find out before you spend three weeks on an integration.
2. What happens when I want to leave? Will you facilitate a vault-to-vault transfer of my payment method data? Get this in writing, or at minimum as a documented policy. Paddle publishes this explicitly; not every platform does.
3. What is your chargeback handling process? As MoR, you absorb chargeback liability - but who handles the dispute process? Who pays if a chargeback is lost? What's the dispute fee structure?
4. Do you support my required payment methods? ACH, SEPA Direct Debit, BACS, PayPal, and local payment methods in key markets all vary by platform. If your B2B customers expect to pay by invoice, confirm the platform supports that before building against it.
5. What is your payout schedule? MoR platforms hold funds before disbursing. Know the lag. If you have tight cash flow, a 30-day payout cycle from a new platform can create operational problems.
6. What is your support SLA? When something goes wrong with billing at 11pm before a major renewal cycle, how quickly do you get a human? The answer to this question separates mature platforms from fast-growing startups regardless of feature parity.

Bottom Line

Paddle is a solid product. If it's working for you, there's no reason to switch just because alternatives exist. But if the fees are compressing your margin at scale, the checkout flexibility is limiting, or you're getting rejected for your niche - there are real options.

Lemon Squeezy for simplicity. FastSpring for enterprise depth. Dodo Payments for emerging market founders or AI SaaS. Polar.sh for developer-first products with TypeScript-native needs. Stripe for maximum control with engineering bandwidth to match. Chargebee when your issue is billing complexity, not tax compliance.

Pick based on where you actually are in your business, not where you plan to be in three years. You can always migrate later - the migration process is real work, but it's documented and doable. Don't let the perfect payment setup be the reason you slow down shipping.

If you want to pressure-test this kind of infrastructure decision alongside other growth and revenue decisions, that's exactly what we work through inside Galadon Gold. And if you want a free starting point on building your outbound systems first, grab the Clone Apollo Guide - it covers how to build your own lead database without paying Apollo's monthly fees.