Loom Alternative: 7 Better Tools for Sales Video Messages

Loom built their brand on product demos and internal team communication. That's great if you're explaining a bug to your developer. It's not optimized for cold outbound sales.

I've tested every video messaging tool on the market across multiple companies and thousands of outbound campaigns. The truth is, Loom works fine-but if you're doing serious prospecting, there are better options depending on what you're trying to accomplish.

Here's what matters when you're choosing a video tool for sales: delivery speed, personalization features, tracking that actually tells you something useful, and whether prospects can reply without friction. Loom checks some boxes. The alternatives below do specific things better.

Why Sales Teams Look Beyond Loom

Loom wasn't designed for cold outreach. It was built for async team communication and customer support. That shows up in three ways:

No native CRM integration worth using. You can connect Loom to your CRM, but it's clunky. You're still manually tracking who watched what and for how long. When you're sending 50 videos a week, that's a problem.

Limited personalization at scale. You can record a custom video for each prospect, sure. But there's no easy way to automate the personalized intro while keeping the meat of your pitch consistent. You're re-recording the same demo 40 times with different names at the beginning.

The branding screams "mass tool." Everyone knows the Loom interface. When a prospect clicks your link and sees that purple play button, they know they're one of many. Some tools let you white-label or customize the experience so it feels like you built something specifically for them.

None of this means Loom is bad. It means if you're running outbound at scale, you'll hit friction points that slow you down or hurt your conversion rates.

The biggest complaint I see in communities like Reddit is the free plan limitations. You get 25 videos max and a 5-minute cap per video. That's fine for internal use, but when you're testing video outreach across a campaign of 200 prospects, you blow through that limit in a week. The paid plans fix this, but you're paying for features you don't need as a sales team.

Check out my full breakdown here:

The Best Loom Alternatives for Different Use Cases

Vidyard: Best for Enterprise Sales Teams

Vidyard is what you use when you have a real sales organization with a CRM, multiple reps, and a manager who wants dashboard visibility into what's working.

The killer feature is the Salesforce and HubSpot integration. When a prospect watches your video, it logs the activity automatically. You can see exactly how long they watched, whether they rewatched any sections, and trigger sequences based on that behavior. If someone watches 80% of your video but doesn't reply, your CRM can auto-send a follow-up referencing what they saw.

Vidyard also lets you create video templates. Record your core pitch once, then add a personalized 10-second intro for each prospect using their webcam tool. The personalized bit plays first, then it rolls into your main demo. This is how you send 100 videos a week without losing your voice.

What separates Vidyard from Loom is the analytics depth. Vidyard uses in-browser technology to identify viewers by name, not just "Anonymous." You get heat maps showing exactly where prospects drop off. If everyone bails at 45 seconds, you know that section needs work. Loom just shows total watch time.

The AI features are also more sales-focused. Vidyard has AI Avatars that can generate personalized videos in 25+ languages. You record once, the AI creates versions with different names, company logos, and messaging. It's not perfect, but for high-volume outreach where you're targeting 500+ accounts, it scales.

The downside is cost. Vidyard starts at $59 per user per month on annual billing. If you're a solo founder or small agency, it's probably overkill. But if you have 5+ SDRs and you're serious about video prospecting, it pays for itself in saved time and better data.

Bonjoro: Best for Personalized One-to-One Outreach

Bonjoro is built specifically for personalized video messages to prospects and customers. The entire interface is designed around recording quick, authentic videos from your phone or desktop and sending them to individuals.

Where it beats Loom: the mobile app is genuinely good. You can knock out 20 personalized videos during your commute or between meetings. Loom's mobile app exists, but it's not the primary experience. Bonjoro's whole workflow assumes you're doing this on the go.

It also has simple automation triggers. New lead signs up? Bonjoro prompts you to record a welcome video. Deal closes? Record a thank-you. You're not building complex sequences-you're just getting reminded to send personal videos at the right moments.

The watching experience is cleaner than Loom for the recipient. No account required, no branded interface, just a video that plays. Lower friction means higher watch rates.

Best for agencies, consultants, or small sales teams where the personal touch matters more than tracking 500 touches a month. I've seen consultants use Bonjoro to send personalized proposal walkthroughs and close deals that would've died over email.

Hippo Video: Best for LinkedIn and Email Sequences

Hippo Video is the middle ground between Loom's simplicity and Vidyard's enterprise features. What makes it worth considering is the distribution tools.

You can embed videos directly in email sequences through their Gmail and Outlook plugins. The video thumbnail shows up in the email body, not just as a link. That increases click-through rates significantly-people are more likely to click a visual thumbnail than a text link.

The LinkedIn integration is solid too. You can record a video and send it directly through LinkedIn messages with one click. If you're doing LinkedIn outbound at scale, this saves a bunch of steps compared to recording in Loom, downloading, re-uploading, etc.

Hippo also has better analytics than Loom. You can see heat maps of where prospects drop off in your video. If everyone bails at the 45-second mark, you know to tighten up that section. Loom shows you total watch time; Hippo shows you where they stopped paying attention.

The pricing sits between Loom and Vidyard. You're looking at around $20-30 per user per month depending on features. It's affordable enough for small teams but has the analytics and integrations that serious sales teams need.

Sendspark: Best for Automated Personalization

Sendspark's entire value proposition is dynamic video personalization. You record one video, and the tool automatically inserts personalized elements-the prospect's name, company logo, website screenshot-into the video for each recipient.

This is not the same as recording a custom intro. Sendspark literally renders unique versions of your video with the prospect's info embedded in the frame. So when they watch, they see their own logo on screen while you're talking. It's more striking than just saying their name at the beginning.

The trade-off is setup time. You need to design your video with placeholder elements, upload your prospect list with the right data fields, and let Sendspark generate all the versions. It's not a tool for quick one-off videos. It's for campaigns where you're sending the same pitch to 100+ prospects and you want each one to feel custom.

Works well if you're targeting a specific niche and you have a list ready to go. Less useful if you're doing ad-hoc prospecting or your targets change constantly. I've seen it work best for product launches where you're hitting a defined market segment.

Tella: Best for Creator-Style Sales Videos

Tella is what you use when you want your sales videos to look more like polished content than screen recordings. It's popular with course creators and coaches, but it works for sales teams who want to stand out visually.

The editing features are better than Loom. You can do multi-layout views, switching between full-screen, picture-in-picture, and side-by-side layouts in the same video. This keeps things visually interesting, which matters when you're asking prospects to watch 90 seconds of you talking.

Tella also has AI-powered editing that removes filler words and silence automatically. Record a messy take, hit the AI cleanup button, and it tightens everything up. You sound more polished without spending 20 minutes in a video editor.

The layout customization is the real differentiator. You can add custom backgrounds, branded elements, zoom effects on specific parts of the screen. It takes more time to set up than Loom, but the output looks significantly better. If you're selling high-ticket services where production quality signals professionalism, Tella is worth the extra effort.

Downside is it's browser-based, which can lag on longer recordings or slower connections. But for short sales videos under 3 minutes, it handles fine.

Cap: Best Free Open-Source Alternative

Cap is the open-source option that's gained traction recently. It's completely free, works on Mac and Windows, and has features that rival paid tools.

The big selling point is you own everything. Your videos can be stored locally or on your own S3 bucket. No platform lock-in, no worrying about a company changing their pricing or shutting down. For teams with data privacy concerns or just wanting control, this matters.

Cap has two modes: instant sharing where the video uploads as you record, and studio mode where you record locally then edit before sharing. The studio mode includes professional touches like automatic zoom on cursor clicks, rounded corners, custom backgrounds, shadows.

It also auto-generates titles, summaries, chapters, and transcripts using AI. You get a lot of the polish that tools like Vidyard charge for, but it's free and open-source.

The catch is it's newer and less polished than established tools. You might hit bugs. Support is community-driven through GitHub. But if you're technical or just want a solid free option that you can customize, Cap is legit.

Screenity: Best Free Chrome Extension

If you want the simplest possible setup, Screenity is a Chrome extension that records your screen with zero friction. Install it, click record, done.

It's completely free with no limits on recording length or number of videos. No account required, no paywall for downloads. Everything saves locally. You can export as MP4, GIF, or WebM, or upload directly to Google Drive.

The annotation tools are solid. You can draw on screen while recording, add arrows, highlight clicks. Good for creating quick product demos or bug reports where you need to point things out visually.

It's not going to replace a full video platform for sales teams, but if you're a solo founder testing video outreach or a small team that needs occasional screen recordings, Screenity does everything Loom's free plan does without the artificial limits.

Screen Studio: Best for Premium Quality Recordings

I use Screen Studio for recording high-quality demo videos that I then send through other channels. It's not a messaging platform-it's a screen recorder that makes your demos look professional. Automatic cursor effects, smooth zooms, clean exports. Record once, use the video in email, LinkedIn, your website, wherever.

Screen Studio is Mac-only and costs a one-time fee (with annual updates). It's not for everyone. But if you're recording sales videos that will get reused across multiple campaigns, or you're creating demo content that represents your brand, production quality matters more than people admit.

A crisp, well-edited video signals competence. A shaky webcam video with background noise signals "I'm winging this." Screen Studio makes it easy to look like you put in effort even if you're recording in 10 minutes.

The automatic zoom feature is killer for product demos. It tracks your cursor and zooms in when you click important elements. You don't have to manually edit in post. The motion blur and smooth cursor movement make screen recordings look cinematic.

What Actually Converts in Video Outreach

The tool matters less than the approach. I've seen terrible results from expensive platforms and great results from Loom when used correctly. Here's what moves the needle:

Lead with their problem, not your face. Start with a screen share of their website, their LinkedIn, their competitor's site-something that proves you did research. Then cut to your face to explain what you noticed. Don't start with "Hi John, I'm Alex from..."

Keep it under 90 seconds. Aim for 60. Nobody is watching your 5-minute video on the first cold touch. Save the deep dive for after they reply. The data backs this up-average watch time across platforms is around 42% of video length. A 90-second video gets watched for 38 seconds. A 5-minute video gets watched for 2 minutes. You want prospects to finish your video, not bail halfway.

End with one clear next step. Not "let me know if you want to chat." Say "Reply with a time that works this week" or "Click here to grab 15 minutes on my calendar." Make it brain-dead simple to respond.

Send video in the follow-up, not the first email. I get better results sending a short text email first, then following up with a video if they don't reply. The video becomes a pattern interrupt, not just another ignored cold message. Test both ways for your audience.

Another thing that works: personalized thumbnails. Most platforms let you customize the thumbnail image. Use a screenshot from their website or a frame where you're pointing at something specific. Generic thumbnails get ignored. Custom thumbnails signal "this was made for you."

Here's what I tell my clients: if you're in B2B sales, outbound video is not your magic bullet. I've watched agencies waste thousands on premium video tools when they should've been focused on their cold email fundamentals. One agency I worked with went from $20 million to nearly $60 million in 6 months-not by adding video, but by sending a few dozen well-crafted emails per week. Video has its place, but if your core outreach isn't converting, adding video is like putting a bow on a broken gift.

Free vs Paid: What You Actually Need

Every tool on this list has a free tier or free trial. The question is whether you need to upgrade.

Free plans work if you're testing video outreach or sending fewer than 20 videos a month. You'll hit limits on recording length, number of videos, or analytics, but you can prove the concept.

Upgrade when you're sending 50+ videos monthly or when tracking becomes critical. If you can't see who watched your videos or how long they watched, you're flying blind. At that point, paying $15-30/month for real analytics pays for itself in saved time.

Don't pay for enterprise features until you need them. Custom branding, advanced integrations, team dashboards-these matter when you have multiple reps and need coordination. Solo? Save the money.

The other reason to upgrade: remove the watermark. Free tiers usually slap their branding on your videos. For internal use, fine. For outbound to prospects, it looks cheap. If you're selling high-ticket services, spend the $20/month to look professional.

The Tech Stack Nobody Talks About

Video is one piece. The real money is in the infrastructure around it-how you're finding prospects, verifying their contact info, and automating the follow-up sequence.

If you're building a prospect list from scratch, you need data that's actually accurate. I use a B2B lead database to pull contact info filtered by title, industry, and company size. You can export thousands of leads with verified emails, which matters because sending video to dead emails is a waste of everyone's time.

For email verification before you send, Findymail has the best deliverability rates I've tested. Run your list through it before uploading to your email tool. Bounces hurt your sender reputation, which tanks your whole campaign.

Once you have the list and the videos, you need a tool that actually sends them reliably. I've used Smartlead and Instantly for sequences that include video. Both handle the deliverability and rotation better than trying to send from your personal inbox at scale.

The sequence structure matters too. Don't just drop a video link in an email and hope. Use this framework:

Email 1: Short text-only email referencing specific research about their company. No video yet.

Email 2 (3 days later): "I recorded a quick video showing what I meant" - include the video.

Email 3 (4 days later): Text follow-up asking if they had a chance to watch.

The video in the second touch performs better because you've already established you're not spam. The third touch reminds them without being pushy.

I break down the entire outbound tech stack, including which tools to combine and which are redundant, in my cold email tech stack resource. Everything from domains to sending infrastructure to tracking.

Should You Even Use Video?

Honest answer: depends on your audience and offer.

Video works best when you're selling something visual (software, design, complex service) or when you need to build trust fast (high-ticket, crowded market, unknown brand). It's also effective as a follow-up when text emails aren't getting replies-video is a pattern interrupt.

Video does not work well when you're reaching people who are busy and just want the facts fast. Some buyers prefer to skim a three-sentence email and decide in 10 seconds. A video makes them commit 60+ seconds before they know if it's relevant. Know your audience.

I also see diminishing returns when everyone in your space is sending video. If your prospects are getting 10 Loom links a week, yours doesn't stand out just because it exists. You need to either be significantly better or do something different-like sending a personalized PDF breakdown instead.

Test both. Run 100 touches with video, 100 without. See what your reply rate and meeting booking rate looks like. Don't assume video is better because some guru said so. Your market might hate it.

Here's data from my own campaigns: Video outreach to software companies (technical buyers) converts at 3-4% reply rate. Same video approach to e-commerce or retail converts at 1-2%. The format matters less to some industries. Text email to software companies converts at 2-3%, so video lifts it by about 1 percentage point. Worth it? Depends on volume and deal size.

The honest answer? Most of the time, no. I've generated over $100 million in leads using cold email, and video played a minor role in that success. If you're relying on referrals and want to scale, outbound email will attract way more referrals than personalized videos ever will. For example, if you're working with Sony, you can email their competitors and mention that Sony partnership-video won't make that pitch land any harder. Save video for later in the sales process, not as your primary prospecting tool.

Platform Stability and Longevity

Something nobody talks about: what happens when your video platform gets acquired or changes pricing.

Loom got acquired by Atlassian. The product is stable now, but acquisitions often mean feature changes, price increases, or integration shifts. Some users reported the interface became more cluttered post-acquisition.

Smaller tools can disappear. I've used video platforms that shut down with 30 days notice. If you have 200 video links embedded in email sequences, website pages, or knowledge bases, that's a problem.

This is why some teams prefer open-source options like Cap or Screenity. You're not dependent on a company's business decisions. The code exists, you can host it yourself if needed.

For critical workflows, have a backup plan. Export your videos regularly. Don't rely on platform-specific links for anything permanent. Use the tool to record and distribute, but own the underlying video files.

Mobile Recording: Does It Matter?

Most video platforms have mobile apps. Loom, Bonjoro, Vidyard all support recording from your phone. The question is whether you'll actually use it.

Mobile recording works best for quick personal messages. "Hey thanks for the call, here's what I meant about X" recorded from your car after a meeting. It's authentic and fast.

Mobile recording does not work well for structured demos or presentations. Small screen, shaky video, background noise. You can do it, but the quality usually suffers.

Bonjoro is the only tool built mobile-first. Everything about their workflow assumes you're on your phone. The others treat mobile as an add-on feature. If mobile recording is core to your strategy, Bonjoro wins. If it's occasional, any platform works.

My take on mobile recording: it matters less than you think. When I was building my first successful company, I recorded quick Loom videos explaining bugs to developers or showing clients how to use tools. Whether I did it from my phone or desktop made zero difference to response rates. What mattered was getting the information across quickly. If mobile recording is the feature keeping you from launching your video outreach, you're overthinking it.

Audio Quality: The Overlooked Factor

Everyone focuses on video quality, but audio matters more. Prospects will tolerate grainy video if the audio is clear. They won't tolerate good video with echo or background noise.

Invest in a decent USB microphone. I use a Blue Yeti, it's $100 and sounds 10x better than laptop mics. You don't need a $500 studio setup. Just something that removes the tinny laptop sound.

Record in a quiet space. Close the door, turn off fans, mute notifications. Five minutes of prep saves 20 minutes of re-recording.

Most platforms have noise suppression built in now. Vidyard, Tella, and Cap all have AI audio enhancement. It helps, but it's not magic. Better to capture clean audio from the start.

Test your setup before recording 50 videos. Record a test, watch it back on different devices (phone, laptop, headphones). Make sure you sound clear and professional.

Analytics That Actually Matter

Every platform brags about analytics. Most of it is noise. Here's what to actually track:

Watch rate. What percentage of recipients clicked and started watching. This tells you if your email copy and thumbnail are working. If 100 people get the link and 10 watch, you have a 10% watch rate. Industry average is 15-25% for cold outreach.

Average watch time. How long people actually watch. If your video is 90 seconds and average watch time is 30 seconds, they're bailing early. Tighten your intro.

Completion rate. What percentage watch to the end. Above 50% is good. Above 70% is great. This tells you the content is engaging.

Re-watches. If someone watches twice, they're seriously interested. Flag these leads for immediate follow-up.

Don't obsess over heat maps and second-by-second drop-off unless you're optimizing at scale. Focus on the basics first: are people watching, and are they finishing.

Integrating Video with Your Existing Stack

Video works best when it plugs into tools you already use. Here's what matters:

CRM integration. Vidyard and Hippo Video have the best native CRM connections. Video watch events log automatically in Salesforce or HubSpot. You see which leads engaged without manually checking.

Email platform integration. Most tools integrate with Gmail and Outlook via extension. You record, it embeds a thumbnail in your draft. This is table stakes now.

Sequence tool integration. If you use Instantly, Smartlead, or Lemlist for cold email, make sure your video platform works with them. Usually means embedding a video link, not a native integration.

Calendar integration. Some tools let you add a calendar link directly in the video player. Prospect watches, clicks book a call, goes straight to your calendar. Reduces friction.

Test the integrations before committing to a platform. Some "integrations" are just Zapier workarounds that break constantly.

Privacy and Compliance

If you're selling to enterprise or regulated industries, video platform security matters.

Check if the platform is SOC 2 compliant. Vidyard is. Most smaller tools aren't. Enterprise buyers will ask.

Data residency matters for EU customers. If you're subject to GDPR, make sure the platform stores data in EU regions or has proper compliance.

Recording consent varies by location. In some states, you need two-party consent to record conversations. Video messages you send don't require consent, but video calls do. Know the rules for your market.

Some platforms let you set video expiration dates. The link stops working after 30 days or after being watched once. Useful for sensitive info.

Common Video Outreach Mistakes

I've reviewed thousands of sales videos. Here are the patterns that kill results:

Starting with your face and company intro. Nobody cares. Lead with their problem or something specific to them.

Going too long. If you can't make your point in 90 seconds, you don't have a clear point. Cut ruthlessly.

Bad lighting. You don't need a professional setup, but record facing a window or with a lamp in front of you. Dark, grainy video looks unprofessional.

Reading from a script. You sound robotic. Have bullet points, but talk naturally. Some stumbling is fine-it makes you human.

No call to action. "Let me know if you're interested" is not a CTA. "Reply with your availability Thursday or Friday" is.

Sending video on the first touch. Unless you're in a visual industry, text email first builds context. Video as follow-up performs better.

Generic thumbnails. The default freeze-frame is usually you mid-blink or talking. Pick a custom thumbnail that's clear and engaging.

The biggest mistake I see? Treating video like it's special. One client came to me spending $96/user/year on Loom, sending personalized videos to cold prospects, and getting terrible results. The problem wasn't the tool-it was the strategy. They were using video as a crutch for weak messaging. I had them switch to a $69 lifetime tool and focus on nailing their value proposition first. Response rates doubled not because of the tool change, but because they stopped hiding behind production value and started solving real problems.

Putting This Into Action

If you're moving off Loom or trying video for the first time, start simple:

• Pick one alternative based on your use case (Vidyard for enterprise, Bonjoro for personal touch, Hippo for sequences, Tella for quality)
• Record 10 test videos to 10 real prospects
• Track replies and meetings booked
• Refine your script based on where people drop off (use Hippo's heat maps or Vidyard's analytics)
• Scale only after you've proven the approach works

Don't overthink the tool choice. The difference between platforms is maybe 10% of your results. The other 90% is your targeting, your research, and whether your message is relevant. A great video sent to the wrong person converts at zero. A mediocre video sent to someone with an active problem you can solve converts at 20%.

The key is speed and volume. You need to be able to produce these videos quickly, send them reliably, and track what's working so you can do more of it. Everything else is optimization.

For more resources on building a complete outbound system, check out my tools and resources page where I break down the full tech stack.

If you want hands-on help building your entire outbound process, not just the video piece, I work through this stuff in detail with a small group inside Galadon Gold. We troubleshoot your actual campaigns, not generic theory.