Alex Berman's 3C framework has been used to book hundreds of thousands of sales meetings across agencies, SaaS companies, and consulting firms. The structure is simple and repeatable:

Compliment
Open with something specific about the prospect. Not flattery - relevance. Reference their recent funding round, a podcast appearance, a product launch, or company news. This proves you did research and aren't blasting a template to 10,000 people.

Case Study
Transition immediately into proof. "We helped [similar company] achieve [specific result] in [timeframe]." No vague claims. Numbers, names (when possible), and outcomes. The case study should match the prospect's industry or company stage so they see themselves in the result.

Call to Action
End with a single, low-friction ask. Not "let me know if you're interested." Instead: "Worth a 15-minute call next week?" One question. One action. Make it easy to say yes.
The 3C framework works because it answers the three questions every prospect has when they open a cold email: Why me? Why should I believe you? What do you want?

A Letter from Alex:

Hey there,

I’m Alex Berman, and if you’ve landed here, you probably know me for agency growth, cold email, and business automation - but my journey didn’t start there.

I grew up hearing I had the build for baseball, but I was more interested in building businesses than swinging a bat. I’ve spent years scaling companies, helping 14,000+ businesses generate over 500,000 sales meetings, and developing systems that turn outbound sales into predictable, scalable revenue.

Recently, I took the LSAT, not to become a lawyer, but to sharpen my expertise in contract negotiation and business law - essential skills for closing high-ticket deals, structuring M&A agreements, and scaling businesses with strong legal foundations.

From the start, I’ve used cold email and outbound sales to break into industries that most people think are impossible to enter. The same principles that let me book meetings with Netflix and TV Land, and land collaborations with Billboard Hot 100 artists, are the ones that help agency owners land six- and seven-figure clients today.

Now, I run Galadon, the #1 community for agency owners looking to scale past $100K/month using outbound sales and automation. When I’m not focused on business strategy, I run Bermantown, a family content brand with my wife, Kate Berman, which reaches over 11 million views per month.

Whether in business, sales, or content creation, the mindset has always been the same: figure out what works, systemize it, and scale fast.

If you’re looking to grow your agency, master outbound sales, and close high-ticket deals, you’re in the right place.

- Alex Berman

FAQ: Cold Email & Alex Berman

What tools does Alex Berman use for cold email?

For scraping leads from Google Maps and Apollo use ScraperCity. For sending, use EmailBison and HyperTide. For a CRM and power dialer use Close.

All of my up to date recommendations are on the Tools page.

What is the 30/30/50 rule for cold emails?

The 30/30/50 rule breaks down cold email success into three components: 30% depends on your targeting (who you email), 30% depends on your offer (what you're proposing), and 50% depends on your deliverability (whether your emails actually land in inboxes). Most people obsess over copywriting when the real leverage is in list quality and technical setup. Get those right first, then optimize your messaging.

Who is the king of cold email?

Alex Berman has been called the "Cold Email King" after helping 14,000+ clients book over 500,000 sales meetings using cold outreach. His frameworks, including the 3C Method, have become industry standards for agencies, consultants, and SaaS founders looking to generate leads without paid ads.

How much is Galadon Gold?

Galadon Gold is $497/month, cancel anytime. Inside you get 4 coaching calls per week (cold email, LinkedIn, sales, mindset), one-on-one access to Alex Berman, a private community, 9+ courses updated weekly, and unlimited mindset coaching. No contracts, no application calls. Join directly from the Galadon Gold page.

Is cold emailing unprofessional?

Cold email is only unprofessional when done poorly. Mass blasting generic templates to untargeted lists is spam. Done right, cold email is how deals get made. Executives at Fortune 500 companies respond to cold emails. Netflix, agencies billing $10M+, and enterprise software companies all use cold outreach. The difference is relevance, personalization, and having something genuinely valuable to offer.

What does Alex Berman say about cold email marketing?

Alex Berman's core philosophy: targeting beats copywriting. "Who you send an email campaign to is more important than the content of the email." He emphasizes hyper-specific offers to hyper-specific audiences over clever subject lines or gimmicks. His 3C framework (Compliment, Case Study, Call to Action) provides a repeatable structure that works across industries.

Scale Your Agency to $100K+ Per Month with Cold Email & Sales Automation

About Alex Berman®:

Founder of Galadon & Growth Expert:

Bestselling Author:

Sales Automation & Cold Email Domination:

The 3C Cold Email Framework:

M&A, AI Startups, and Business Growth Strategist:

YouTube’s Top Cold Email & Sales Growth Channel:

Alex Berman's Wife & Family: