Cold Calling Script That Actually Works (From 14,000+ Calls)

Why Most Cold Calling Scripts Fail

I've made over 14,000 cold calls myself. Not as a sales rep following someone else's playbook - as the founder trying to get my own companies off the ground. And here's what I learned: most cold calling scripts sound like scripts.

The problem isn't that scripts are bad. It's that people treat them like theatrical performances instead of conversation guides. When you read word-for-word, your tonality goes flat. Your pauses feel mechanical. The prospect can smell it within 3 seconds.

A good cold calling script is a framework, not a monologue. It gives you the bones of what to say while leaving room to sound human. That's what this guide is about - the actual structure that works, based on calls I've personally made and coached thousands of others through.

The Current State of Cold Calling: What the Data Actually Says

Let me hit you with the numbers first, because you need context for why your script matters so much.

The average cold calling success rate sits at 2.7% industry-wide. That's up slightly from 2.3% last year, but still means you're looking at roughly 2-3 meetings booked per 100 dials. Top performers hit 6-10% consistently, and some teams push above 11%. The gap between average and top isn't luck - it's execution.

Here's what else the data shows: 82% of buyers accept meetings with sellers who proactively reach out. 57% of C-level executives prefer phone contact over any other channel. Cold calling outperforms email by 5% in response rates. And despite everyone saying the phone is dead, 93% of conversions happen after the sixth call attempt or later.

Most reps quit after one or two attempts. That's why they're stuck at 2% while top performers triple that number with the same script, same list, different persistence.

The reason I'm showing you these numbers is simple: your script is the foundation, but your execution and follow-through determine whether you're in the 2% bucket or the 10% bucket. Let's build both.

The Anatomy of a Cold Call That Books Meetings

Every effective cold call follows the same basic structure. You need five components, in this order:

• Permission-based opener - Acknowledge the interruption
• Reason for the call - One sentence explaining why you're calling them specifically
• Value statement - What you do for companies like theirs
• Pattern interrupt question - Something that makes them think, not a yes/no question
• Meeting ask - Clear, low-commitment next step

Here's what this looks like in practice:

"Hey [Name], this is Alex. I know I'm catching you out of the blue - do you have 27 seconds?"

"I'm reaching out because I saw [Company] just raised a Series A, and companies at that stage usually need to scale their sales pipeline fast."

"We help B2B companies like yours generate qualified sales meetings without building an internal SDR team. We've done this for [similar company] and [similar company]."

"Quick question - how are you currently handling outbound right now?"

Notice what this does: it respects their time, gives them context, explains the value clearly, and asks an open-ended question that gets them talking. Once they respond, you're in a conversation, not a pitch.

What to Say in the First 10 Seconds

Most cold calls die in the first 10 seconds. Not because your offer is bad, but because your opener triggered their sales-call-rejection reflex.

Skip these openers entirely:

• "How are you today?" (They know you don't actually care)
• "Is this a good time?" (The answer is always no)
• "Did I catch you at a bad time?" (You're giving them an easy out)
• "I was hoping to pick your brain" (You sound like you're wasting their time)

Instead, acknowledge reality: you're interrupting them. Say it directly. "I know this is out of the blue" or "I know I'm catching you cold" works because it's true. Then immediately follow with a time constraint: "Do you have 27 seconds?"

Why 27 seconds instead of 30? Because specific numbers sound less scripted. It's a small thing, but it works. Download my full cold calling blueprint for more tonality tips like this.

Building Your Reason Statement

The reason statement answers the prospect's internal question: "Why are you calling me specifically?"

Generic reasons don't work. "I'm calling because we help companies like yours" is garbage. Every prospect knows that's not why you called. You called because their name was next on the list.

Strong reason statements reference something specific to them:

• Recent funding announcement
• New executive hire
• Office expansion or location opening
• Technology they're using (from BuiltWith or similar)
• Industry trend affecting their vertical

Example: "I noticed you just posted 6 sales roles on LinkedIn, which usually means you're trying to scale pipeline fast and need meetings flowing before those reps start."

This requires research. If you're calling from a massive list with no context, you're already behind. For B2B prospecting, I use a B2B email database to filter by job titles, company size, and industry, then layer in trigger events before calling. The more specific your reason, the less you sound like everyone else calling them that day.

The Value Statement (Without Sounding Like a Pitch)

Your value statement should be one sentence. Maybe two if you're explaining something complex. That's it.

The format is simple: "We help [type of company] do [outcome] without [common problem]."

Examples:

• "We help SaaS companies book qualified demos without hiring an SDR team."
• "We help manufacturers find new distributors without attending trade shows."
• "We help agencies land retainer clients without cold email going to spam."

Notice the pattern: specific audience, specific outcome, specific problem avoided. This isn't about listing features. It's about making them think "wait, that's exactly what we're dealing with."

After your value statement, add proof: "We've done this for [Company A] and [Company B]." Name-drop companies similar to theirs if possible. Social proof matters even in a 60-second call.

The Pattern Interrupt Question

This is where most scripts go wrong. They ask yes/no questions that lead nowhere:

• "Would you be interested in learning more?" (No)
• "Is this something you'd like to explore?" (No)
• "Does this sound relevant to you?" (No)

Instead, ask open-ended questions that require them to actually think about their situation:

• "How are you handling outbound right now?"
• "What's working for you on the lead gen side currently?"
• "Walk me through how you're getting meetings today."
• "What does your sales process look like for new business?"

These questions do two things: they get the prospect talking, and they give you intel about whether they're actually a fit. If they say "we're crushing it with inbound, don't need anything else," you've just saved both of you 15 minutes. If they say "honestly, our pipeline's pretty thin right now," you know you're onto something.

Handling the Top 5 Objections

You'll hear the same objections on repeat. Here's how to handle them without sounding defensive:

"Send me an email."
Response: "I can definitely do that - but email's where good conversations go to die. If this isn't a fit, I'll know in 3 minutes and won't bug you again. Fair?"

"Not interested."
Response: "Totally fair - can I ask what you're doing instead for [specific outcome]? I work with a lot of [industry] companies and I'm curious what's working."

"We're all set."
Response: "Got it - who are you using now for this?" (Then listen. If they're actually happy, let it go. If they hesitate, there's an opening.)

"Call me next quarter."
Response: "I can do that - just so I'm calling at the right time, what changes next quarter that makes this more relevant?"

"We don't have budget."
Response: "Budget makes sense - most of our clients didn't have budget until they saw the ROI. If I can show you we'd generate [specific outcome], does budget become available?"

The key with objections is tonality. If you sound argumentative, you've lost. If you sound curious and consultative, you stay in the conversation. I cover objection handling in depth inside my coaching program with live role-play practice.

The Meeting Ask (Stop Being Vague)

Don't ask "When's a good time to chat?" That's weak. It puts all the cognitive load on the prospect to figure out their calendar and propose a time. They won't.

Instead, propose specific options: "Are you free Thursday at 2pm or Friday at 10am for 15 minutes?"

Notice three things about this ask:

• Two specific options (makes it easy to say yes to one)
• Exact times (shows you're organized, not just fishing)
• Short duration (15 minutes isn't scary)

If they push back on both times, you know they're interested but genuinely busy. That's when you say: "No problem - what does your calendar look like next week?" and let them propose.

If they won't commit to any time, they're not interested. Move on. You're looking for people who have the problem you solve and are willing to explore solutions. Everyone else is a waste of time.

Tonality Matters More Than Words

Here's the truth nobody wants to hear: the words matter less than how you say them.

I've tested the exact same script with two different reps. One books meetings at a 3% rate. The other books at 12%. Same script. Same list. Different tonality.

What makes the difference:

• Pace: Talk at a normal human speed. Not sales-guy-fast, not nervous-slow. Conversational.
• Inflection: Your voice should go down at the end of statements, up at the end of questions. Don't do the "sales voice" where everything sounds like a question.
• Pauses: After you ask a question, shut up. Let the silence sit there. They'll fill it.
• Energy: Match their energy level. If they're high-energy, bring yours up. If they're measured and calm, dial it back.

Record your calls. Listen back. You'll catch all the weird stuff you're doing without realizing it. The "um" every 5 seconds. The apologetic tone. The speed-talking through your value prop because you're nervous.

Fix one thing at a time. After 100 calls focusing on removing filler words, they'll be gone. Then work on tonality. Then pauses. Incremental improvement compounds fast.

Best Days and Times to Make Cold Calls

Timing isn't everything, but it matters more than most people think.

Based on analysis of over 1.4 million calls, Tuesday and Wednesday are your best days. These two days account for 44% of all demos booked from cold calls. Thursday is decent. Monday has high efficiency but lower volume because fewer people make calls. Friday is terrible - prospects are mentally checked out and gatekeepers are gone.

Best times to call:

• 10-11 AM - Late morning sweet spot. People are done with their first round of meetings, not yet thinking about lunch.
• 4-5 PM - Late afternoon rebound. Decision-makers are wrapping up their day, often more relaxed, and might take a quick call they'd reject at 1 PM.

Worst times:

• Before 8 AM - Too early, you're interrupting their morning routine
• 12-1 PM - Lunch hour, nobody answers
• Monday mornings - Everyone's catching up from the weekend
• Friday afternoons - They're already planning the weekend

One exception: calling executives before 9 AM or after 5:30 PM can work because gatekeepers aren't there yet or have already left. Executives often arrive early or stay late. You might catch them directly.

Always call in the prospect's local time zone. Calling someone at 8 AM your time when it's 5 AM for them is a fast way to piss people off.

How to Actually Practice This Script

Reading this article doesn't make you good at cold calling. Making calls does.

Here's how to practice without wasting real prospects:

Stage 1: Memorize the framework. Not word-for-word. The structure. Know the five components so well you could write them on a whiteboard from memory.

Stage 2: Role-play with a colleague. Have them play the prospect. Run through 10 calls back-to-back. Record them. Listen back. Cringe at yourself. Fix the obvious stuff.

Stage 3: Call low-value prospects. Don't start with your dream accounts. Start with prospects who would be nice to land but won't make or break your quarter. You're going to mess up the first 50 calls. That's fine. Better to mess up on someone you don't care about.

Stage 4: Track everything. Calls made. Conversations had. Meetings booked. Meetings that actually showed up. You need data to know what's working. Use my sales KPIs tracker to monitor this stuff without building complicated spreadsheets.

Most reps quit after 20 calls because they're not seeing results. That's because 20 calls is nothing. You need 100 calls minimum before you even know if you're improving. Plan for volume.

Getting Phone Numbers That Actually Work

Your script doesn't matter if you can't get prospects on the phone.

Email databases are easy to find. Phone numbers - especially direct dials and mobile numbers - are harder. Most databases give you the main company line, which dumps you into a receptionist who screens you out.

For finding direct dials and mobile numbers, I use ScraperCity's mobile finder alongside tools like CloudTalk for the actual dialing. Lusha works well too for contact enrichment.

The key is having multiple data sources. If one database doesn't have the mobile number, the next one might. Layer your data sources, and your connect rates go up significantly.

If you're prospecting specific niches, specialized scrapers help. For local businesses, Google Maps scraping pulls contact data fast. For real estate agents, Zillow scraping gets you direct numbers. Match your data source to your ICP.

When to Use This Script vs. Email

Cold calling isn't always the right channel. Sometimes email works better.

Use cold calling when:

• You're selling to small businesses (they actually answer their phones)
• Deal sizes are high enough to justify the time (over $10k annually minimum)
• Your ICP is reachable by phone (certain industries ignore email entirely)
• You need immediate feedback on messaging (calls give you real-time intel)

Use cold email when:

• You're prospecting high-level executives who screen calls
• You need to reach hundreds of prospects per day
• Your offer requires visual explanation (screenshots, case studies, etc.)
• You're testing messaging at scale before investing in call time

Most effective outbound strategies use both. Email for initial touch and context. Calls for follow-up and closing. If you're doing email outreach, grab my top 5 cold email scripts to pair with your calling efforts.

The best approach? Send an email, wait 24 hours, then call and reference the email. Now you're not cold anymore. You're following up. That changes the entire dynamic of the call.

How to Leave Voicemails That Actually Get Callbacks

80% of cold calls go to voicemail. If you're not leaving messages, you're missing a huge opportunity.

Here's what most people get wrong: they leave long, rambling voicemails that sound desperate. Or they don't leave any message at all, which means the prospect has no idea you called.

The data shows voicemails work when paired with email. Voicemail alone gets 4-6% callback rates. But when you leave a voicemail and send an email referencing it, your email reply rate doubles.

Keep your voicemail under 20 seconds. Any longer and they'll delete it halfway through.

Here's the structure:

• Your name and company (5 seconds)
• Why you're calling (10 seconds)
• Where to find more info (5 seconds)

Example: "Hey [Name], Alex from ScraperCity. I sent you an email yesterday about helping your team find qualified leads faster. I'm curious if that's relevant - if so, just reply to that email. If not, no worries. Thanks."

Notice what's missing: your phone number. Don't waste 10 seconds slowly spelling out your number. They have caller ID. They can call you back if they want. Instead, direct them to your email where you've already laid out the value prop with links and context.

Leave voicemails on your first and third call attempts. Not every single call. You'll sound desperate if you leave five voicemails in a week.

Getting Past Gatekeepers Without Being Sleazy

Gatekeepers - executive assistants, receptionists, office managers - control access to decision-makers. If you can't get past them, your script doesn't matter.

Most advice on gatekeepers is either manipulative ("pretend you know the boss") or weak ("just be nice"). Here's what actually works:

Sound like you belong there. Confidence matters. If you sound nervous or apologetic, the gatekeeper will screen you out. Use the decision-maker's first name only: "Hi, is Michael available?" not "Hi, may I please speak with Mr. Johnson if he's available?"

Call outside normal hours. Executives arrive before 8:30 AM and stay past 5:30 PM. Gatekeepers work 9-5. Call early or late and you might reach the decision-maker directly.

Ask for help. Instead of trying to bypass the gatekeeper, enlist them. "I'm trying to reach the person who handles [specific function]. Would that be Michael, or should I speak with someone else?" Gatekeepers want to be helpful. Let them.

Use context, not company names. When they ask what it's regarding, don't say your company name. Say something like: "I work with other companies in the [industry] space and wanted to discuss [specific outcome]. Is Michael the right person for that?"

Be polite but direct. Don't grovel. Don't pitch to the gatekeeper. Keep it short and professional. They're not your enemy - they're doing their job. Respect that.

If you get blocked three times by the same gatekeeper, switch channels. Try LinkedIn, email, or direct mail. Some gatekeepers are impenetrable by phone. That's okay. Find another way in.

Cold Calling for Different Industries

Your script needs to flex based on who you're calling.

SaaS and technology: These buyers are used to cold calls. Get to the point fast. They want to know ROI, integration complexity, and implementation time. Use case studies from similar companies. Decision cycles are 2-6 months for mid-market, longer for enterprise.

Manufacturing and industrial: Longer sales cycles, more conservative buyers. They care about reliability, vendor stability, and references. Cold calling works well here because email response rates are low. Build relationships over multiple calls. Don't rush the close.

Professional services (law, accounting, consulting): High-level buyers who don't have time for BS. Lead with a problem they're definitely experiencing. Use referrals and mutual connections when possible. Calling partners directly before 8 AM often works because they're in early and answer their own phones.

Healthcare: Highly regulated, long decision cycles, multiple stakeholders. You'll hit gatekeepers hard. Compliance and patient outcomes are the main drivers. Case studies and clinical data matter more than your pitch.

Real estate: Fast-moving industry, people answer their phones. Direct, transactional conversations work. They want to know how you'll make or save them money, and they want to know now. Tools like agent contact scrapers help you build targeted lists fast.

Local businesses (restaurants, retail, services): Owners often answer the phone themselves. They're busy, so keep it short. They care about immediate ROI and simple solutions. Avoid jargon. Use local business data to build lists by location and category.

Adjust your script's language and pacing to match the industry. Don't use the same opener for a construction company owner that you'd use for a SaaS VP of Sales.

Building a Multi-Touch Cadence That Includes Calls

A single cold call rarely closes a deal. You need a sequence.

Here's a cadence that works:

Day 1: Send personalized email
Day 2: Call + leave voicemail referencing the email
Day 4: Send follow-up email with different angle
Day 6: Call (no voicemail if no answer)
Day 9: LinkedIn connection request with note
Day 11: Email with case study or resource
Day 14: Final call + voicemail
Day 16: Breakup email ("Should I close your file?")

This gives you 3 calls, 4 emails, and 1 LinkedIn touch over 16 days. Persistence without being annoying.

The key is varying your message. Don't say the same thing in every touchpoint. Each email and call should add new information, a different angle, or a specific insight. If you're just repeating yourself, you're spamming.

Track which touchpoints convert. Some prospects book after the first call. Others need all 8 touches before they respond. The data will show you patterns. Double down on what works.

Use your KPI tracker to measure touchpoints-to-meeting ratios. If you're averaging 12 touches to get a meeting, your cadence needs to be longer. If you're getting meetings after 4 touches, you can shorten it and increase velocity.

The Persistence Problem: How Many Calls Is Too Many?

Here's a stat that should change how you think about follow-up: 93% of leads that eventually convert are contacted on the sixth attempt or later.

But 44% of reps give up after just one attempt.

This is why most cold calling fails. Not because the script is bad. Because reps quit too early.

Here's the rule: keep calling until you get a clear yes or a clear no. A lack of response is not a no. It's just... nothing.

How many calls? Industry data suggests 3-8 attempts depending on your ICP. For mid-market B2B, 6 attempts over 3 weeks is standard. For enterprise, you might need 10+ over 2 months.

Space your calls out. Don't call every day - that's harassment. Call once a week, or every 4-5 days. Mix calls with emails and LinkedIn touches so you're not just spamming their phone.

If you've called 8 times over 6 weeks with no response and all your emails are unopened, they're not interested. Move on. Your time is better spent on prospects who show at least minimal engagement.

But if they're opening emails, checking your LinkedIn profile, or having their assistant tell you to "try back next month," keep going. There's interest there. It's just not the right time yet.

Common Mistakes That Kill Your Cold Calls

Let's talk about what NOT to do.

Mistake 1: Talking too much. Your job is to get them talking, not to monologue about your product. Ask questions. Listen. Shut up after you ask a question and let them fill the silence.

Mistake 2: Pitching features instead of outcomes. Nobody cares that your software has "AI-powered analytics." They care that it helps them close deals 30% faster. Outcome, not feature.

Mistake 3: Not researching the prospect. If you call someone and have no idea what their company does, you've already lost. Spend 2 minutes on their website before you dial. Find one specific thing to reference.

Mistake 4: Apologizing for calling. "Sorry to bother you" or "I know you're busy" immediately frames you as an inconvenience. Acknowledge the interruption without apologizing for it. "I know this is out of the blue" is different from "Sorry to interrupt."

Mistake 5: Trying to close on the first call. For complex B2B sales, you're not closing on the cold call. You're booking a meeting. Lower your expectations. Get 15 minutes on their calendar. That's the win.

Mistake 6: Leaving your number too fast in voicemails. You blaze through "555-1234" at top speed and nobody can write it down. Slow. Down. Better yet, direct them to email instead.

Mistake 7: Calling without a clear next step. Every call should have an outcome. Book a meeting, send a resource, get a referral to the right person. If you end a call with "I'll follow up in a few weeks," you've wasted everyone's time.

Mistake 8: Reading your script word-for-word. You sound like a robot. Internalize the structure. Riff on it. Make it conversational. The goal is to sound like a human having a conversation, not a telemarketer reading a script.

How to Measure Cold Calling Success

You can't improve what you don't measure.

Track these metrics:

Dials: How many numbers you called
Connect rate: Percentage of calls that reached a human (target: 15-25%)
Conversation rate: Percentage of connects that turned into actual conversations lasting 1+ minutes (target: 40-50%)
Meeting set rate: Percentage of conversations that booked a meeting (target: 20-30%)
Meeting held rate: Percentage of booked meetings that actually happened (target: 70-80%)
Dials per meeting: How many calls it takes to book one meeting (target: 30-50)

If your connect rate is below 10%, you have a data problem. Your phone numbers are bad. Fix that first.

If your connect rate is good but conversation rate is low, your opener sucks. People are hanging up within 10 seconds. Rework your first sentence.

If your conversation rate is good but meeting set rate is low, you're not asking for the meeting correctly or you're not qualifying properly. You're having nice chats that go nowhere.

If your meeting set rate is good but held rate is low, you're booking meetings with unqualified prospects who ghost. Tighten your qualification questions during the cold call.

Most CRM systems track all of this. If you're not using one, you're flying blind. At minimum, keep a spreadsheet. Track these numbers weekly. Look for trends. When your numbers dip, diagnose where in the funnel the problem is.

Advanced Techniques: Getting Decision-Makers to Call You Back

The ultimate cold call is the one where they call you first.

Here's how to engineer that:

The preemptive email: Send an email that says "I'll call you Thursday at 2 PM to discuss [specific thing]. If that doesn't work, let me know a better time." Then call exactly when you said you would. You've now set an appointment without asking permission. Some people hate this approach. It works.

The breakup email after calls: After 3-4 unreturned calls, send a breakup email: "I've tried reaching you a few times - I'm guessing this isn't a priority right now. Should I close your file?" This often gets a response. People don't like being written off.

The LinkedIn view: Before calling, view their LinkedIn profile. After your call/voicemail, they'll see you viewed them. It creates a multi-channel impression. They'll often check out your profile, see you're legitimate, and be more likely to respond next time.

The mutual connection reference: If you share any LinkedIn connections, mention it in your voicemail. "I noticed we're both connected to Sarah Johnson - I work with several people in her network." Instant credibility.

The content share: Send them a relevant article, report, or resource with a note: "Thought this might be useful for [their specific situation]. No strings attached." Then call a week later: "Did you see the resource I sent? I'm curious what you thought." Now you have a reason to call that isn't just "buy my thing."

These techniques work because they create context and credibility before the actual conversation happens. You're no longer a random caller. You're someone who's been trying to reach them, who knows people they know, who's sent them useful stuff. That changes everything.

Technology and Tools That Make Cold Calling Easier

You don't need expensive tools to cold call. But the right ones help.

Dialers: Auto-dialers like CloudTalk or Close let you make 3x more calls per hour. They eliminate manual dialing, log calls automatically, and let you drop pre-recorded voicemails. Worth it if you're making 50+ calls a day.

Contact data: You need phone numbers. B2B databases, Lusha, and RocketReach all work. Layer multiple sources for better coverage.

CRM: Track every call. Close and Pipes are built for cold calling specifically. They log calls, record conversations, and show you exactly where each prospect is in your sequence.

Call recording: Record every call (where legal). Listen back. You'll catch mistakes you don't notice in real-time. Share recordings with your team. Top performers sound different from average performers - study the difference.

Lead enrichment: Tools like Clay pull in data about prospects before you call - recent job changes, company news, tech stack. More context = better conversations.

Don't overthink the tech stack. You can make effective cold calls with just a phone and a spreadsheet. But as you scale, tools save time and improve consistency.

What to Do When Cold Calling Stops Working

You had a great month. Booked 20 meetings. Your script was killing it. Then suddenly... nothing. Your connect rate tanks. People hang up faster. What changed?

This happens to everyone. Here's how to diagnose and fix it:

Check your data quality. Phone numbers go stale fast. If your connect rate drops 30% overnight, your data source probably crapped out. Test a different list.

Review your recent calls. Listen to your last 10 calls. Are you rushing? Sounding bored? Script fatigue is real. You get too comfortable with your script and it becomes robotic. Refresh your delivery.

Test your timing. Are you calling at the same time you always do? Try different hours. Your old sweet spot might be saturated with other callers now.

Refresh your reason statements. That trigger event you were using - funding announcements, new hires - might not be relevant anymore. Find new angles. Check recent company news and industry trends.

Tighten your ICP. Maybe you've drifted off-target. Go back to your ideal customer profile. Are you calling companies that actually fit? Or have you started dialing anything that moves because you're desperate for meetings?

Take a break. If you've made 200 calls this week and your head's not in it anymore, stop. Cold calling requires mental energy. Burnt-out reps sound burnt-out. Take a day off, then come back fresh.

Sometimes your script just needs a refresh. Change your opener. Try a different value statement. Swap out your pattern interrupt question. Test for a week. If it works, keep it. If not, go back to what worked before.

The Biggest Mistake People Make With Scripts

They follow them too rigidly.

A script is training wheels. You use it until you internalize the structure, then you throw it away and just talk to people like a human.

The best cold callers I've worked with don't sound scripted at all. But if you ask them to break down their calls, they're following the same framework every time: permission-based opener, reason statement, value prop, pattern interrupt, meeting ask. They've just done it so many times it sounds natural.

That's the goal. Not to become a robot reading lines. To internalize a structure so deeply that you can have real conversations while still hitting the key points that move prospects toward a meeting.

If you're still sounding scripted after 200 calls, you're doing it wrong. Loosen up. Riff more. Let the conversation flow. The structure keeps you on track. Your personality is what closes the meeting.

Cold calling isn't dead. It's just harder than it used to be. The reps who win are the ones who combine a solid script with genuine curiosity, relentless follow-up, and the self-awareness to constantly improve their delivery. Be one of those reps.